was founded by a collective of artists/designers/creators/friends from the Kivalliq region of Nunavut and is now owned and operated by lead designer Nooks Lindell. 

Nooks Lindell is an Inuk artist from Arviat, Nunavut. As designer for Hinaani Design, he creates digital graphic art, artisan handicrafts, and clothing designs from his home studio. Nooks seeks to create renewed functionality and beauty out of discarded and used items. The reclamation of materials, land, and culture actively decolonizes his artwork and provides pathways to personal healing. Studying the use of objects and the style of Inuit life and culture, he seeks to explore the intersection of the two.

Resisting traditional gender roles, he passionately pursues his love for designing and sewing clothing, while also hunting and building. Nooks is committed to leading by example to try and show his children and other Inuit that you can pursue your passions no matter your gender.

Among his notable achievements, Nooks participated in the inaugural Indigenous Fashion Arts runway in 2018 and won the award for Best New Design at the 2019 Northern Lights trade show. He has also learned to make Qilautiit (Inuk drum) from two Inuk elders. Most recently, his illustration “Wheeling” was selected as the cover art for Northwestel’s Nunavut phone book for 2024.