AKPALIAPIK KAMIIK SCARF (WHITE)

For this design, Nooks drew inspiration from the prolific life and work of his Anaanatchiaq, the late Akpaliapik Rhoda Karetak. A renowned Elder and artist, she dedicated her life to sharing her extensive knowledge with many. She provided Nooks with invaluable guidance, offering insights into art, Inuit Qaujimajatuqangit & family history, always infused with her sharp sense of humour. Her influence is woven deeply into all of Nooks' work, reflecting her vibrant and welcoming spirit and the wisdom she imparted.

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HINAANI DESIGN

BRAND VALUES

  • COLLABORATIVE

    Hinaani started as a collaborative effort. There is a lot of support among the Inuit arts community and those apart of it are peers, friends, and family.

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    Hinaani is happy to share the market space and support the passion for design across Inuit Nunangat.

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    It is important to support and participate in shared opportunities for learning and creation with other Indigenous artists and designers.

  • IMPACT MINDED

    The Hinaani approach to strategy always considers the impact on Inuit identities, our communities, and the clients.

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    The overall impact of something is greater than just profit growth. Hinaani's work should have a positive impact that grows over time.

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    The goal is to create a message of strength and optimism that our communities across Inuit Nunangat can see themselves in.

  • FAMILY FOCUSED

    Hinaani is very family focused. As a artist, Nooks has always used his family network as a support and inspiration for his work.

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    He is proud to be the Ataata to his beautiful children. Hinaani is careful to be conscious and inclusive of this.

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    Nooks prioritizes space and time with his family. He incorporates his children into his work whenever possible and strives to be a positive role model as they grow with him.

  • ACCESSIBLE. AFFORDABLE. APPRECIATIVE.

    Hinaani products are available and accessible to customers in a simple and consistent way. Customers can view and purchase products at www.hinaani.ca anytime or anywhere.

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    Conscious pricing aims to keep products affordable while offering a quality item.

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    Behind every design is an appreciation for the long history of Inuit design and ingenuity. They celebrate the strength and support in our community.